Andrew is the founder of Jellybooks, a London based publishing technology company established in 2011. Jellybooks provides audience insights, reading applications, and workflow automation tools to publishers and booksellers. The company also distributes ebooks and audiobooks to schools and young readers. Its clients include many of the leading trade and academic publishers and book retailers in the UK, US, Germany, and Spain.

Andrew is an alumnus of the Massachusetts Institute of Technology (MIT) and the University of Innsbruck. He considers himself to be a European, having been born in Denmark, grown up in Austria, studied in Austria, Italy and the US, worked in the Netherlands, and now living in London.