READMAGINE 18: A GROWING EXPERIENCE

Readmagine was created more than ten years ago as an opportunity to search for ideas through the collaboration of people with very different backgrounds, professional knowledge and experiences. Readmagine is the Week for the Digital Innovation in Reading, Books and Libraries that takes place every June at Casa del Lector (The FGSR centre in Madrid, Spain).

In 2018 the most emblematic reference was the extraordinary conference that was  devoted to the debate on the most relevant transformations in the reading universe during the last ten years (the ten years since the launching of Kindle and Iphone). Under the title of Ten Years After, this international conference brought together a group of innovation leaders in ten different fields around informal and friendly dialogues from two or three speakers, without presentations and in a relaxed and spontaneous atmosphere of interaction. This collective reflection had as a portal the workshop and the work meeting with Mike Shatzkin and then went through issues such as:

– New audiences (Z generation and Millennial generation) and new business models.

– The search for a balance between the needs of libraries and the viability of digital platforms.

– Own formats, convergence of formats and Blockchain for the world of books.

– Intellectual property as the new raw material: new alliances.

– Rules for anarchy?: regulation and policies to support innovation.

– The new means for storytelling.

– The role of publishers in ten years.

– Reimagining libraries.

In addition to this extraordinary conference, the fifth edition of the International Distributors Meeting that FANDE and IPDA organizes every year took place and that this edition had Japan as a ‘focus market’ and attended international presentations of the new Global Web Index reports and Global Ebook Report, together with round tables dedicated to digital comic, hypermedia content and self-publication. Also in this case, the records of those attending the event were broken.

Readmagine has also integrated the first pilot meeting of the Madrid LX project: a professional workshop on reading experiences (CX methodology to the publishing sector), with the presentation of the projects of El País.es, the financial city of BBVA, the Design Thinking project in the BP Luis Rosales de Carabanchel, Aarhus Libraries and the Global Libraries Impact Assessment Program; the Reading on Stage Workshop, a meeting that brought together a hundred families and immerses parents and children (babies and kids up to seven years old) in a unique creative experience that proposed them to read through the scenery and rhythms; the fourth edition of the startup meeting around the Emprendelibro program, for acceleration for emerging companies of Factoría Cultural and Fundación Germán Sánchez Ruipérez. This whole week began with the conference by Fernando Aramburu, organized by Librotea, which brought together some three hundred people in the Casa del Lector auditorium.