Community, community, community. It’s all about building a community

Laura Di Giuseppe is a Publishing and Marketing Consultant, working at digital marketing agency Tandem Collective. She has been in charge of developing integrated consumer and retail marketing strategies for some of the world’s most successful publishing brands including Dr Seuss, Paddington, J.R.R. Tolkien, Agatha Christie, George R.R. Martin’s A Song of Ice and Fire, Fantastic Beasts and Pokémon. After her experience at Penguin and HarperCollins, she is now working with authors and publishers to establish their online presence, develop brand partnerships and maximise media opportunities.


As part of the round table ‘Digital market tools for the book industry’, Laura Di Giuseppe will cover the importance of micro-influencers on Instagram and TikTok to develop word of mouth for debut authors as well as established brands. She will draw from recent case studies, namely the international campaign she project managed at Tandem Collective to promote the latest Don Winslow’s book City on Fire in partnership with HarperCollins.

Everyone is welcome to Oodi. We are constantly developing the library and do that together with library users.

Is director of Helsinki Central Library Oodi since 2018. Her former position for 14 years was deputy library director and in this position she was in charge of the planning process of the building of a new central library. Other tasks were related to library administration, developing library services and library’s collections.

Luc Bourcier is the CEO of Izneo, Europe’s leading digital comic platform. He has achieved most of his career in video games. In 1988, he launched the Sega brand in France and later managed regional subsidiaries of major international video games publisher : before joining izneo, he was Vice President Publishing Southern Europe for Codemasters. Graduated from Audencia Business School he also holds a PhD from Celsa Paris Sorbonne and an MBA «Marketing and Commerce on Internet«. He joined izneo when Fnac-Darty became a shareholder in izneo in 2016. Set up in 2010, Izneo allows you to discover, acquire and read the most extensive catalog in all genres of comics, bande dessinée, mangas and webtoons across all screens in five languages.

Enrico Turrin got a degree in Economics at the University Luigi Bocconi in Milan in 2000 and a master’s degree in International Affairs at the Institute for International Political Studies (ISPI), Milan, in 2001. After internships at the Italian Embassy in Madrid and at the United Nation’s Global Programme against Money Laundering in Vienna, in 2002 he became Project Manager in the Training Area at ISPI and lecturer of International Organisations. From 2005 to 2008 he worked as an external expert and lecturer for ISPI and for a project by the Italian Foreign Ministry in the field of Cooperation. In 2008 he was hired as an economist by FEP, where he has been involved in the ARROW, ARROW plus, TISP and Ambrosia projects, and is currently working in the Aldus network and in the ASAP project. He is Deputy Director of FEP since 2012.

My life motto? “It’s got to go bang and it has to be fun, otherwise I won’t come”, as Astrid Lindgren’s character Karlsson says in The World’s Best Karlsson (1968).


Dr. Erik Wikberg is a Postdoctoral Researcher at Stockholm School of Economics focused on art and literature. He is also an Assistant Professor in War Studies at The Swedish Defense University, and an Expert Member for non-fiction literature in the Swedish Arts Council. Moreover, he is a columnist, a self-employed consultant and a co-owner of a fin-tech startup (Finc AB). Since 2014, he has written 15 reports on book sales statistics for the Swedish Booksellers Association and the Swedish Publishers Association. All in all, he has more than 70 publications.

His current research is focused on plural institutional logics in the organizational field of Sweden’s literature industry. He has previously studied how different cultural organizations, mainly in the art world, handles contradictory demands. This summer, he publishes two books on Sternberg Press in Germany: Economic Ekphrasis: Goldin+Senneby and Art for Business Education (co-edited with professor Pierre Guillet de Monthoux) and Artful Objects: Graham Harman on Art and the Business of Speculative Realism (co-edited with Isak Nilson).

He was the first Director of Stockholm School of Economics Literary Agenda from 2018 to 2020, a joint collaboration between Stockholm School of Economics and McKinsey & Co. In the second year of the initiative, it had recruited more than 400 students, which was five times more than the aim. The initiative arranged book circles of contemporary fiction literature and had author talks with for example Ian McEwan, Jennifer Clement, Mircea Cărtărescu and Viet Thanh Nguyen at the university college.

Johanna Brinton is Senior Regional Manager EMEA, Global Libraries and Education at Overdrive working closely with publishers to make their digital content available for distribution to libraries. With over 18 years’ experience in dealing with digital content and publishing, Johanna is immersed in the diverse European publishing scenes and aggregates the largest multilingual catalogue in the world for libraries. Johanna is passionate about books and reads three or four books a week in their original languages. OverDrive is the leading digital reading platform for libraries and schools worldwide. Libby is the highly rated “one-tap reading app” for libraries named one of Google Play’s Best Apps of 2017. We are dedicated to “a world enlightened by reading” by delivering the industry’s largest catalogue of eBooks, audiobooks and other digital media to a growing network of 40,000 libraries and schools in 70 countries. Founded in 1986, OverDrive is based in Cleveland, Ohio USA. We became a Certified B Corporation in 2017.

Las bibliotecas son espacios de interacción social, científico-técnica  y potenciadores de la cultura en todos sus ámbitos

Phd in Literature, bibliographer, Head of the Public Library Department of the Regional Government of Madrid o, he has been director of the Miguel Hernández Public Library (Puente Vallecas) and of Orcasitas Public Library. He has implemented projects around the value of libraries as triggers for multicultural and multilingual integration. His work addresses the digital transformation of different aspects in the society from the perspective of the role of libraries in avoiding   onsiders that we live technological and cultural gaps.

Rüdiger Wischenbart, born in 1956 in Graz, Austria, is the founder of “Content and Consulting” (since 2003), and a writer specialized in culture, cultural industries, the global book markets, innovation in the book industry, literature, media, and communication.
Most recently, he co-founded ReBoot Books, a series of professional debates on the international book business ( ), and the Digital Consumer Book Barometer, a market report series with a focus on ebooks, audiobooks, online sales and subscription. ( ) Since 2007, he annually updates the Global 50 Ranking of the Publishing Industry (, co-authors the Diversity Report series n literary translation in Europe (since 2008, ), and he coordinates SIDT, a collaborative project for innovation trainings under a Creative Europe grant. ( )
A former Head of Communications at the Frankfurt Book Fair and Director of International Affairs at BookExpo America, Wischenbart authored several books on migration and modernization in Central and South East Europe, notably “Canettis Angst” (1994).

Graduated in Business Administration from ESADE, where she also obtained an MBA, Larrauri completed her training in Arizona, at Thunderbird School, where she obtained a Master in International Management.

Larrauri has been working in the book industry for nineteen years. In 2010 she joined Libranda as Managing Director, the leading international distributor of digital books in the Spanish language. Since the integration of Libranda in the Canadian digital services company, De Marque Group, she is also playing the role of Europe and LATAM market manager at De Marque. Previously, she worked in the commercial area of the publishing group Random House Mondadori (currently Penguin Random House) and in Círculo de Lectores, occupying various positions in the central offices that the book club had in Spain and Portugal.

At Libranda and at De Marque, Larrauri and the team work with publishers, stores, libraries and other agents with the aim of developing digital services for the book industry. She believes that it is an opportunity and a great challenge to participate in the evolution of a sector.

Managing Director of FANDE and the International Publishing Distribution Association (IPDA)

Graduate in Economics by the Universidad Complutense de Madrid, Master in Foreign Trade by CEOE and Postgraduate Course in Market Research at the Autonomous University of Madrid (1995).

Since 1997, performs the work of Managing Director of the Federation of National Associations of Distributors (FANDE), umbrella organization in Spain for about 200 companies engaged in the distribution of books, magazines, newspapers and digital contents.

Participation as speaker at various conferences and seminars on the field of books and print media trade: Congreso Interamericano de Editores, Congreso Iberoamericano de Libreros, Foro Internacional de Edición FIL Guadalajara, Frankfurt Supply Chain Specialist Meeting, Distripress Congress, Editech Milano, Russian Press Distribution Association Congress, Congreso Nacional de Libreros de España, Jornadas LIBER…

Is the coordinator, under the IPDA umbrella, of the European Press Distribution Round Table, The International Meeting of Booksellers and Distributors at the Frankfurt Book Fair and the International Digital Distributors Group

As a writer, articles and interviews published in Spanish and foreign publications related to the distribution of publishing products. Articles published in The Booksellers, Publishing Perspectives, El País, Delibros, Distripress Gazette, Intermedios Comunicación, Trama y Texturas…