Community, community, community. It’s all about building a community
Laura Di Giuseppe is a Publishing and Marketing Consultant, working at digital marketing agency Tandem Collective. She has been in charge of developing integrated consumer and retail marketing strategies for some of the world’s most successful publishing brands including Dr Seuss, Paddington, J.R.R. Tolkien, Agatha Christie, George R.R. Martin’s A Song of Ice and Fire, Fantastic Beasts and Pokémon. After her experience at Penguin and HarperCollins, she is now working with authors and publishers to establish their online presence, develop brand partnerships and maximise media opportunities.
As part of the round table ‘Digital market tools for the book industry’, Laura Di Giuseppe will cover the importance of micro-influencers on Instagram and TikTok to develop word of mouth for debut authors as well as established brands. She will draw from recent case studies, namely the international campaign she project managed at Tandem Collective to promote the latest Don Winslow’s book City on Fire in partnership with HarperCollins.