With new devices and technology acting as ‘extensions of self’ and identity, it has become the ultimate content conundrum to define a well-balanced value exchange that benefits consumers and content creators alike.
Director of Global Insights and Consumer Psychologist
An award-winning audience intelligence strategist and consumer psychologist who blends research and insights to deconstruct consumer needs and behaviours. Her career spans across various fields of digital media – from publishing to omnichannel marketing – bolstered with integrated strategy, research and insights crafted for shifts in consumer knowledge, market expansion and product innovation. She’s currently the Director of Insights at GlobalWebIndex, overseeing insights gathered from a global panel of over 22 million consumers, stretching across 40+ countries.