PROGRAMME 25

Alive and kicking: innovation in book industry

Tuesday, 27th

ThinkPub in READMAGINE (learning with the innovation leaders)

9:00 – 9:30 Accreditations and welcome

9:30 – 10:15
Managing digital transformation in small and midsize publishing houses
by Michalis Kalamaras (Thinking)

10:15 – 11:00
The role and advantages of the EX (Employee Experience)
by Ainoa Zalabardo (Xplane)

11:00 – 11:45
Strategies in innovative workflows in publishing
by Aurora Payá (Tandem Collective)

11:45 – 12:15 Coffee break

12:15 – 13:00
Organising hybrid productions between print and digital
by Raúl Pérez (Planeta)

13:00 – 13:45
Final round table
with Michalis Kalamaras, Ainoa Zalabardo, Aurora Payá and Raúl Pérez
Moderated by Nathan Hull

Wednesday, 28th

READMAGINE

9:15 – 9:20
Welcome

9:20 – 10:00
The book ecosystem in 2025: Living on the edge
Michael Tamblyn (CEO at Kobo Rakuten) and Jens Klingelhöfer (CEO at Bookwire)

10:00 – 10:30
The figures in the Trans-Europe Express
Enrico Turrin (Deputy Director at the Federation of European Publishers)

10:30 – 11:10
The book associations and the public administrations: Knocking on heaven’s door?
María José Galvez (DG Libro – Spanish Ministry of Culture)
Sonia Draga (President at the Federation of European Publishers – FEP)
Giovanni Hoepli (Vicepresident at the International Publishers Association – IPA)
Moderator: Fernando Benzo (General Secretary at FGEE)

11:10 – 11:40 Coffee break

11:40 – 12:20
Innovating in the publishing industry: We can work it out
Anna Lemp (Senior Project Manager Innovation / Strategy at Hachette Livre)
Sarah Arbuthnot (Chief Commercial and Operations Officer at Supadu)
Moderator: Porter Anderson (Publishing Perspectives)

12:20 – 13:00
How accessibility enhances reading: Under pressure
Marius Sobczak (Managing Director at InkBOOK)
Étienne Breault (Sales and Marketing Director at De Marque)
Svitlana Odnopozov (Project Manager at PocketBook)
Moderator: Gregorio Pellegrino (Chief Accessibility Officer at Fondazione LIA)

13:00 – 13:40
Skills and talent attraction: Learning to fly
Luis González (Director General at GSR Foundation)
Alma Čaušević (Beletrina)
Moderator: Porter Anderson (Publishing Perspectives)

13:40 – 15:10 Cocktail

SAND-BOX OF INNOVATION

15:10 – Company: DeMarque
Cantook Access platform: A productivity platform for enhancing book accessibility, featuring the first tool dedicated to the management, processing, and generation of alternative text for book images using artificial intelligence.
Speakers: Matías Chimirri and Étienne Breault
15:55 – Company: Zebralution
Seen & Sold: The Secrets of Online Marketing in Digital Publishing
Online marketing to connect discoverability and the needs of consumers in digital publishing—and how to make it works for you.
Speakers: Carlos Rojas & Mara Hartung
16:40 – Company: Sharjah Book Authority
Empowering UAE Publishers through Onshur
Speakers:  Iman Ben Chaibah and Shatha Nasser
17:25 – Company: Tandem Collective
How to choose the perfect content creator for your online promotions: key differences between paid and organic digital marketing campaigns to ensure visibility and generate book sales
Speaker: Aurora Payá

Thursday 29th

READMAGINE / 12 IDDM

9:30 – 9:40
Welcome
by Luis González (Director at FGSR) and Arantza Larrauri (Europe and LATAM market manager at De Marque)

9:40 – 10:20
What is a book? / Blackbird
Rüdiger Wischenbart (RWCC)

10:20 – 11:00
Focus Market: México lindo y querido
Carlos Rojas (Head of Spanish Language Content at Zebralution)

11:00 – 11:30 Coffee break

11:30 – 12:15
Publishing projects based in the collaboration: With a little help from my friends
Sandra Nyklasz (CEO at Zeilenfluss)
Mauro Morellini (CEO at Morellini Editore)
Moderator: Porter Anderson (Publishing Perspectives)

12:15 – 13:00
Technology and Education – We don´t need no education?
Alberto Valero (General Manager at BQ Educación)
Anthony Lorin (President International at McGraw Hill)
Alberto Polanco (CEO in Mexico at Grupo Santillana Latinoamérica)
Moderator: Pablo Langa (Founder & Managing Partner at EDT&Partners)

13:00 – 13:45
Networks and communities: We are family
Federico Lang (Bookseller and Promoter of Global Book Crawl)
Emma House (Founder of Publishers Without Borders)
Ángel Sáenz de Cenzano (CEO Spain & Portugal at LinkedIn)
Moderator: José Manuel Anta (Managing Director at FGEE)

13:45 – 15:00 Cocktail

SAND-BOX OF INNOVATION

15:10 – COMPANY: Santillana Latinoamérica
RICHMOND SOLUTION for Schools
Speaker: Alberto Polanco

15:55 – Company Puntomedia
Extended Book: The innovative solution to enhance paper content via paper+digital mix
Speaker: Mauro Morellini

16:40 – Company: Kwalia
#AILit: An Emerging Category for the Publishing Industry»
Speaker: Javier del Puerto