PROGRAMME 26
Reading between the lines
Tuesday 26th
PARIX AT READMAGINE
(Spanish / English with translation service)
9:00-9:30
Accreditations and welcome
PARIX MARKETING
9:30 – 9:50
Visual Communication
Natalia Tomassini, NataTomTeach
9:50 – 10:15
Internet advertising strategies
Luz García, Cyberclick
10:15-10:50
Tiktok for publishers
Esperanza Luque, Escritora
Coffee break: 10:50-11:15
11:30 -12:15
Internet marketing for small publishing houses
Sarah Arbuthnot (SUPADU)
Emma House (Publishers Without Borders)
12:15-13:00
Communities and marketing
Niels ‘T Hooft (Immer)
Aurora Payá (Tandem Collective)
13:00 – 13:30
Strategies for Smart Marketing of Books and Reading in the Context of AI
Michael Tamblyn, Rakuten
13:30 – 14:00
AI tools for books visibility
Searsha Sadek, Shimmr
14:00 – 14:30
Final debate
Michael Tamblyn, Rakuten
Searsha Sadek, Shimmr
Moderator: Luis González, FGSR
14:30 – 16:00 Lunch break
PARIX UNIVERSITY PRESSES
16:00 -16:40
Open Access Books, AI, and the Future of Scholarly Publishing
Inés Ter Horst (Princeton University Press)
Todd Carpenter (NISO)
Pierre Mounier (OPERAS – DOAB)
Moderator: Jaime Iván Hurtado (Hipertexto – Netizen)
16:40 -17:10
Lights and shadows in science publishing
Luces y sombras en la comunicación de la ciencia
Emilio Delgado López-Cózar (Univ. de Granada)
Ángel M. Delgado Vázquez (Univ. Pablo de Olavide)
Daniel Sánchez Caballero (Eldiario.es)
Moderator: Joaquín Corbacho (UNE)
17:10-17:40
Towards an open and accessible science for society
Pilar Rico Castro (FECYT)
Susana Quicios (ANECA)
Moderator: Reme Pérez García (UNE)
Wednesday, 27th
READMAGINE
8:45–9:20
Welcome
9:20–10:00
The European legal framework for the book industry: A perfect storm
Jessica Sanger (Börsenverein)
Giulia Marangoni (AIE)
Moderator: Dolores Sancha (PRH)
10:00–10:40
The new publishers group models based in the collaboration
Quique Olmos (Executive Director at Grupo Editorial Sargantana)
Ugo Nourry (Les Nouveaux Editeurs)
Moderator: José Manuel Anta (FGEE)
10:40–11:10 Coffee break
11:10–11:40
European publishing market figures
Enrico Turrin (EFP)
11:40–12:20
From book to screen
Beatriz Celaya (Alt Autores)
Fco. Javier Sanz (Editorial Planeta)
Pedro Uriol (Morena Films)
Moderator: Arantza Larrauri (De Marque)
12:20–13:00
Transfrontier publishing
Andrea Giunti (Giunti Editori)
Guillermo Quijas (Editorial Almadia)
Moderator: Emma House (Oreham Group)
SAND-BOX OF INNOVATION
15:00 Company: Zedoc.ai
Practical AI tools for publishers including ONIX creation, transcription, asset creation, classification and distribution
Njål Hansen
Njål Hansen
15:45 Company: Showcase Books
Where is all the audience data? Addressing publishing’s blind spot
Description: Publishing is far behind other creative industries in measuring fans and audiences. Publishers can close this gap with real-time intelligence on reader growth, engagement, and interests that sharpens how they market, sell, and acquire books.
Ben Santucci (CEO of Showcase Books)
16:30 Company: Sinsonte Tech
Title: New tech tools for booksellers in the readers communication
Description: Communication with readers through channels such as WhatsApp is already part of the everyday work of many bookstores. This workshop proposes to look at that practice from within: how it is managed, what problems it creates, and what decisions are involved when technology is introduced. Drawing on the experience of Sinsonte —including developments such as Sinsonte Vision, focused on the use of images in managing space and collections— the session will explore how to organise these processes without losing the relationship with the reader, distinguishing between what can be systematised and what should remain a matter of human mediation.
Federico Lang
Thursday 28th
READMAGINE / 13 IDDM
8:45–9:20
Accreditations and welcome
9:20–9:50
European translation markets
Rüdiger Wischenbart (RWCC)
9:50–10:20
Focus Market: Italy
Federica Formiga (University of Verona)
10:20–10:50 Coffee break
10:50–11:30
New generation of reading promotion plans: The UK and Spain cases
Perminder Mann (Simon & Schuster International)
María José Gálvez (DGLCL, Ministry of Culture of Spain)
Moderator: Luis González (FGSR)
11:30–12:10
Social reading
Carolina Kayano (Skeelo)
Johanna Brinton (Overdrive) + Sebastian Balthasar (Pocketbook)
Moderator: Per Helin (Publit)
12:10–12:50
Looking for the right partner in the AI universe
Searsha Sadek (Shimmr)
Giacomo D´Angelo (StreetLib – Amlet)
Sarah Arthbutnot (Supadü)
Moderator: Justo Hidalgo (Adigital)
SAND-BOX OF INNOVATION
15:00 Parallel workshops
A: Company: London College of Communication and Porrúa
From Local Voices to Global Pages
Description: From Local Voices to Global Pages is an international, practice-based collaboration between London College of Communication, University of the Arts London and Porrúa Publishing House ( Mexico), supported by the Autonomous University of Coahuila (Mexico) and 52Narratives.com. Working as a cross-disciplinary team, students were challenged to design a B2B communication system that helps Latin American publishing become more visible, discoverable, and valued internationally, particularly in English-speaking markets.
Seren Rifat , Freya Watts , Anika Manansala, Mireia González-Adrio, Ilana Portman and Fernando Pascual.
B: Company: Text Radar
Automating publishing processes while ensuring copyright protection
Description:AI streamlines publishing by accelerating routine tasks and reducing administrative work. However, it also introduces copyright concerns. The Spanish startup Text Radar offers a solution to address these challenges.
Iván Arias (Text Radar, CTO) & José Massa (Text Radar, Chairman)
15:45 Parallel workshops
A: Company: Immer Systems BV
Readfest turns books into communities
Description: Readfest is a new book community platform that lets publishers build targeted community spaces while audiences read, discuss and fall in love with books. It builds on Immer’s insights into and experiences with (social) reading experiences.
Niels ’t Hooft – Co-founder & CEO
Readfest turns books into communities
Description: Readfest is a new book community platform that lets publishers build targeted community spaces while audiences read, discuss and fall in love with books. It builds on Immer’s insights into and experiences with (social) reading experiences.
Niels ’t Hooft – Co-founder & CEO
B:Company: Nothe.ai
AI Is Not Replacing Translators. It’s Exposing What We Never Did Well.
Description: Literary translation involves complex analytical decisions that almost never get documented. AI didn’t create this problem, it made it impossible to ignore. This session presents a structured pre-translation methodology developed from practice, designed to make that invisible work explicit and editorially useful.
Alessi Schreiber — Nothe.ai
