In 2022, Elias received his master’s degree in Communication Studies: Media, Strategic Communication and Marketing at the VUB. Since October 2022, he works as a user researcher at IMEC-SMIT-VUB. His main research activities focus on the innovation of the media landscape through the use of new technologies. He is currently working on the European Möbius project, which attempts to modernize the European book publishing industry. There is a strong focus on uncovering the prosumers potential and delivering new enriched media experiences.