Rafa Luna was born in Barcelona (1985) and he holds a degree in Humanities. His true passion for books has lead him to build his professional career in the publishing industry, developing a global vision of the business thanks to the different positions and areas he has worked on. He’s the founder of the comic publishing house La mansión en llamas, he’s collaborated with Editorial Salamandra and Penguin Random House, and he’s the current Director of Marketing and Digital Business at Editorial Anagrama.

Antonio J. Rodríguez is founding partner and creative director of rrefugio, a digital strategy agency dedicated to the publishing industry. For more than five years he was editor-in-chief and co-director of content at PlayGround, and later worked as a political communications consultant and independent creative director for major brands. He has been editor at Caballo de Troya. He is also the author of books such as El Dios celoso  (Debate, 2024), La nueva masculinidad de siempre (Anagrama, 2020) and Candidato (Random House, 2018).

Alessandro is Chief Digital Officer at Feltrinelli Group, a leading book publisher and retailer in Italy and Spain. He has twenty years of experience in Media, Publishing, and Entertainment. He has built his career both in Italy and in the United States, working for companies such as GeMS/Gruppo editoriale Mauri Spagnol, Class Editori, Global Finance, and FilmMaster/Torino 2006 Olympics. Expert in the creation, development, and monetization of digital content, he has led numerous innovation projects. Currently, his focus is on the application of AI, specifically Generative AI, at Feltrinelli.

He holds a degree in Media Studies from the University of Bologna, and has completed three Master’s degrees in Cultural Management, Marketing, and Artificial Intelligence, as well as a Global EMBA developed jointly by LSE, NYU Stern, and HEC Paris.

Pietro Biancardi worked for the publishing house Il Saggiatore and was a consultant for several other imprints before joining in 2009 Iperborea, an independent publishing house founded in 1987 by his mother Emilia Lodigiani and specialized in Northern European literature. Since 2014, when he became the publisher, Iperborea launched I Miniborei, a series of childrens’ literature, The Passengermagazine, Cose Spiegate Bene magazine, L’Integrale magazine, the series of international narrative non-fiction I Corvi, and the non-fiction imprint Altrecose, in collaboration with Il Post, the festival of Nordic culture I Boreali. He is also the co-founder and CEO of Libreria Verso, a bookshop and bar, and co-founder of the restaurant Trattoria della Gloria, both in Milan. 

Born 1960, working for Weltbild GmbH since 2020 as Head of Category Management Media. Weltbild is one of the TOP 5 Booksellers in Germany, mainly focused on a D2C-strategy with a multi-channel strategy: from a monthly Catalogue over shops and a digital platform.

Previously Director Education at Elsevier; Head of Marketing at Piper, before that in a similar position at the Penguin Random House publishing group and Ullstein Heyne List. Career start

1988 at Callwey Verlag and before that at Ludwig-Maximilians-University Munich as a research assistant on the book studies program.

I have seen so many ideas, how content should be and what is the best way to reach book readers. All these models have failed since the internet appeared and new competitors entered the state of producing and selling books. Some people think, that the marketplace “Text” is losing against “Picture” and “Audio”. I don´t think they are right; I still believe in the power of storytelling, in reading and in the future of stories. That is why my motto is: We tell ourselves stories in order to live (Joan Didion).

Voluntary work: since 1999 Chairman of the working group Munich book show, 2015 to 2021 Honorary Chairman of the Association of German Publishers and Booksellers in Bavaria. Member of the Board of the Munich NS Documentation Center Association