Fernando Piquer is CEO at Movistar Riders, an innovative centre for e-sports based in Casa del Lector and linked with reading promotion projects for teenagers.
For more than 20 years, Fernando Piquer’s professional career has been linked to the Internet and digital entertainment. Before the creation of the Movistar Riders eSports club, he founded Bitoon Games, the first Spanish “free to play” games company. He previously was a founding partner of Zinkia, where he participated in the creation and exploitation of the animated series «Pocoyo» and was director of the video game area of this company for more than five years. Throughout his career, he has worked designing digital strategies and products for brands such as: Coca-Cola, BBVA, Vodafone or Endesa, among others.
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