Lucy Jones is a Project Managers at Tandem Collective and supports the implementation of Tandem’s immersive community readalongs. Tandem Collective specialise in peer to peer marketing, by running immersive group reading experiences («readalongs») with their authentic community of booklovers.As part of the Maximizing your Social Media presence on Instagram and TikTok Workshop, Lucy and colleagues at Tandem Collective will cover the importance of micro-influencers on Instagram and TikTok to develop word of mouth for debut authors as well as established brands.