María Álvarez is the Head of Insights and Digital Business for ¡HOLA! and HELLO! brands. She has many years of experience in the media and the digital ecosystem, with a focus on data, programmatic advertising, ad operations, digital marketing, SEO, subscriptions, affiliates, insights and advertising marketing. In her current role, she collaborates with teams in Spain, the United Kingdom, the United States, and Mexico, which gives her a broader perspective on how things work worldwide and enables her to apply her knowledge and learnings across different markets. Over the past years, she has actively participated in various Spanish Industry Committees such as GFK, Comscore, AIMC, ARI, AMI and online audience measurement pitch.