Marifé Boix García is Vice President for Southern Europe and Latin America at Frankfurter Buchmesse GmbH. Since 2012, she organises the CONTEC conferences in different Latin American countries, a meeting between publishing and innovation professionals. She is also responsible for the Frankfurt Invitation Programme. Further she represents the Frankfurter Buchmesse in the EU project Aldus Up, which consists of a network of European Bookfairs. She was in charge of the Catalan Culture as guest of honor in 2007, Argentina in 2010, Brazil in 2013, Spain in 2022 and she works now towards the guest of honor Chile in 2027.