Searsha Sadek

Searsha Sadek is the Founder and Chief Product Officer of Shimmr, a company that
‘brings books to life’ through automated advertising campaigns. An expert in using AI
for marketing and at the cutting edge of developments, Searsha gives tips on how
every publisher and author can use technology to get their titles ahead. At Shimmr,
she uses this capability to match books to new audiences to maximise
discoverability, while generate advertising faithful to each book's DNA – bringing its
human genius to wider attention. Searsha trained as a psychologist, spent many
years in leading advertising agencies, and was Chief Revenue Officer of an AI-brand
management company. Outside work, you can find her swimming, drinking
tea, kickboxing – and of course, reading.