Simone Lippold is working as Head of Corporate Development and Consultant Funding Strategy for the CEO of the German Publishers and Booksellers Association. She studied business administration in Kempten and Oviedo (Spain). She started working at Frankfurter Buchmesse GmbH in 2012. At the end of 2019 she transferred to the German Publishers and Booksellers Association. Simone contributes significantly to the establishment and expansion of the EU network of the Börsenverein Group and initiates numerous projects. She is also one of the driving forces behind the pilot project creativeSHIFT which is set to hack the biggest tech-triggered challenges facing Europe’s content sectors and to shape the future landscape of content innovation.