Carlos Rojas Urrutia

Carlos Rojas Urrutia is currently Head of Spanish Language Content at the Digital Publishing Division of Zebralution GmbH, a German distributor of audio and digital content. He is also a founding partner of Lecturable, a Mexican agency focused in designing strategies for the publishing industry. Prior to these activities, he was general manager of MVB América Latina, an international subsidiary of tools and solutions for the book industry related to the business area of the Frankfurter Buchmesse. He also collaborated in areas related to promotion and development of reading programs in various Mexican institutions, as well as in the Mexican bookstore chains of Fondo de Cultura Económica, Educal and Gandhi.