Searsha Sadek

Searsha Sadek is the Founder and Chief Product Officer of Shimmr AI, an AI-powered marketing platform for publishing that matches books to new audiences and generates campaigns faithful to each title’s DNA. A psychologist by training, she was a strategist at leading ad agencies and CRO of an AI brand management company before founding Shimmr. She writes a monthly column for BookBrunch, has academic work on AI and cultural evolution forthcoming, and speaks internationally on the future of publishing. Outside work, you’ll find her wild swimming, drinking tea, kickboxing, and of course, reading.