JUEVES 9 DE JUNIO A LAS 15:00
“Reader Analytics – discovering the story behind each book”
Andrew is the founder of Jellybooks, a London based publishing technology company that has been featured in the New York Times and the Guardian. Jellybooks collects and interprets reading data across third party reading applications and observes readers in their natural habitat. The company provides publishers with detailed insights on how audiences engage with particular books. Jellybooks also runs the equivalent of test screenings for movies, but for books. How well a book appeals to audiences can be tested weeks, even months prior to the book’s publication date using digital Advance Reader Copies (eARcs) based on modified ePub3 ebooks. The data thus collected informs publisher decisions on how to position, market, publicise and promote a book. Increasingly the company’s data is also used to create interest in foreign rights for books that engagement data shows to have a very high audience appeal.
Andrew writes a regular column on data-smart publishing for Digital Book World. He is a veteran of multiple other start-ups including Skype, Nokia Maps and Airbiquity. His experience stretches across a range of media formats and platforms. He is an alumnus of MIT and the University of Innsbruck. Andrew considers himself to be a European, having been born in Denmark, grown up in Austria, studied in Italy, worked in the Netherlands and now living in London.