Writing means sharing. It’s part of the human condition to want to share things – thoughts, ideas, opinions.

Tom Morris is a Senior Trends Analyst at GWI, a market research company running the world’s largest ongoing survey on the digital consumer. He analyses this rich dataset, alongside other material, to uncover the latest trends and insights in media and beyond.

Specialising in gaming, he regularly speaks to journalists and publications around the world about how the landscape is ever-changing – particularly after the pandemic.

Prior to joining GWI, Tom was an MA student studying English language and literature. During this time he wrote his thesis on the representation of fatherhood in US animated television, working alongside a team of PHD students to further investigate the portrayal of gender and masculinity in media.