Viviana Zocco

«The most complete Book Ecosystem in Latin America and some of its most successful businesses»

Viviana Zocco is an argentine businesswoman with over 20 years of entrepreneurial, strategic and operational experience with start-ups and global corporate entities.  In 1992 she founded her first company, Risk Analysis S.A., one of the first local rating agencies in Argentina that was later acquired by Standard & Poor’s and became a case study for Babson College.

A steady trendspotter, Viviana is Founder and CEO of TKM, the leading Spanish Millennial entertainment platform, as well as of a Spanish E-Book Ecosystem consisting of various products such as: BajaLibros, Leamos, BIDI.la, Indielibros, GrandesLibros and Dual Language, among others.

Luis González

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Luis González Martín is Managing Director of GSR Foundation (Spain), recognised as the most influential independent organisation devoted to reading and books in Spanish language countries. Among different initiatives, Luis González launched 2023 PARIX, the school for the Spanish book industry. During previous years he also designed and managed internet projects such as Lecturalab, Lectyo, Renodo, Lectylab or Canal Lector and investigations such as Territorio eBook, LCFL or Lemétrika and founded Readmagine, an international event on innovation in the publishing industry and an experimental program for the creative industries (videogaming and coding school), and worked in the design of the International Centre for R&D of reading (Madrid).

Before his current work at FGSR (since 2004) his career includes previous positions, as senior civil servant, at different Ministries from 1992 to 2004 as Deputy Director General at Ministries of Home Office, Industry and Research and, finally, Ministry of Culture (1999 – 2004) was Deputy Director General for the Promotion of Publishing, Reading and Spanish Literature where created the National Plan for the Promotion of Reading 2001-2004.

He holds a Bachelor in Law (Universidad Autónoma de Madrid) and Master in Fiscal Law and HR Law consulting (UAM) and his further training includes Senior Civil Servants Selective Course (INAP), Senior Civil Servants Course at Civil Service College (London), Directives Program (INAP) and Global Society Seminar (Harvard U.) among others. He is 3rd Vice-president of the Spanish Association of Foundations. He is also a member of the Culture Council of the City of Madrid by unanimous decision of all the political parties.

Jason Mander

Director of Research and Insight at GlobalWebIndex

Jason oversees GWI’s global research study across 34 markets and authors the company’s flagship reports on social networking, mobiles and media consumption. He also blogs for titles like the Huffington Post and MediaPost and is a frequent contributor to stories on media outlets such as BBC News, CNN, the Guardian and Bloomberg.

Prior to this, Jason was Head of Insight at Future Foundation; during his time there, he launched the company’s US service, oversaw its Beyond 2020 innovation series and served as an Account Director for a number of global brands.

Jason first began working with trends as a Research Fellow at the University of Oxford. Building on a PhD in the Social Sciences, he published a book through Cambridge University Press and presented at a number of international conferences.